Having the opportunity to express himself on a truly grand scale, Girard left no aspect of the airline untouched. He designed Braniff’s logo, its boarding lounges, inflight stationary, ground equipment, and even the packages for its coffee and sugar. He had the entire fleet of airplanes painted hues ranging from deep grey to vermillion. “You can fly our airline seven times and never fly the same color twice,” boasted one Braniff executive.
In 1967, Girard designed a collection of furniture for use in Braniff’s lounges. Including chairs, sofas, and tables, the designs, while beautiful, were exorbitantly expensive to produce. As a result, Herman Miller only made the collection for two years.
In his effort to transform Braniff into “the most beautiful airline in the world” Girard initiated 17, 543 changes. His work received acclaim from both the press and public and certainly drew customers to the airline.
Unfortunately, Alexander Girard’s Braniff designs are no longer available today.