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Design, What's Up September 24, 2012

Ayse Birsel: Designing Life

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Why Design_Ayse Birsel
Ayse Birsel sees herself as a designer of life. “Design is imagination, and if you can imagine something you can make it happen,” she believes. “If I design my life, maybe I can build more coherence and align myself with my values.”

Coherence and alignment, along with innovation and problem solving, are all attributes of Birsel’s work. Her secret? Deconstructing preconceptions (both hers and those of others) in order to see things from a fresh perspective. When she reflects on her life, Birsel applies much the same technique—because, like design, a good life is a harmony of what you want and what you need. When the two are in balance, the results can break new ground.

Learn more about Ayse Birsel’s approach to designing life on Why Design, a new video series featuring designers from Herman Miller’s creative network. There are eight videos in total, with a new one debuting every Monday. Stay Tuned; next week is designer Irving Harper.

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