Serving as the Creative Directors of Herman Miller’s Specialty and Consumer division since 2010, BassamFellows’ Craig Bassam and Scott Fellows have been part of the brain trust curating the Herman Miller Collection. “We teach each other new things,” says Fellows. “We’re learning a lot about industrial production at a large scale, and they’re [Herman Miller] learning from us that hand or touch, the little details, that make all the difference.”
Giving life to George Nelson’s concept of the living room and the work room melding together have had BassamFellows looking through the old catalogs and designs to identify pieces and get them to the people. The collection features many well-loved pieces such as Nelson’s X- leg table and Eames chairs reinvented in new materials.
The Herman Miller Collection celebrates the past and present with more than 200 products. Added to this will be new furniture and accessories from today’s most talented designers.
The Collection will be making its first public display in the Herman Miller Pop Up Shop designed by BassamFellow. Located in the heart of New York City’s Soho district, the Pop Up Shop will open May 9 and run through July 1, 2012.