According to Samir Balwani, “When you’re building an online presence, the most important aspect is your website. It’s your hub and your first impression.”
This week Herman Miller company Geiger International unveiled a new website, which better reflects the Geiger brand and includes an improved user experience. The goal for the website is to better connect with visitors by serving as a resource that provides more information about the company, its enduring designs, and environmental initiatives. It also includes new tools such as an enhanced search capability and image library that allows visitors to view product details and options—all in one place.
A manufacturer of high quality wood furnishings, Geiger carries a reputation for outstanding craftsmanship and has worked with notable designers such as Ward Bennett, Eric Chan, and Mark Goetz. The company was founded as Interiors International Limited in 1964 by John Geiger, a master cabinet maker, and in 1986 became Geiger International. In 1996 the company formed an alliance with Herman Miller and three years later Herman Miller acquired Geiger to better accommodate customer requests for high end, private office furnishings.
Geiger’s premium wood selections make its casegoods, freestanding furniture, and seating products a popular choice for those who prefer a mix of beauty and functionality. Capturing the exquisite finish details was a priority for the website design team. As a result, the website carefully utilizes white space and larger, representative images that highlight the company’s dedication to the care and treatment of wood.
A first impression only takes seconds to form and in this case it can impact future business. The new Geiger website addresses the importance of a purposeful brand presence and the needs of a design savvy audience. It will evolve and adapt as needs change and technology advances, but it’s off to a good start. That’s my impression.