As the world becomes more connected, the number of companies expanding into other countries is increasing. This expansion involves adapting to a variety of cultures and customs. If this step is overlooked, the company could face an embarrassing situation.
The use of color, for example, is an important cultural element that companies need to consider because of its implications for office design. David McCandless’ infographic cleverly demonstrates the meaning of a color according to its cultural context. It shows that the Chinese associate red with good luck, success, and marriage. For Hindus, red symbolizes energy and money. In South Africa, it symbolizes death, and in Russia, power.
So where does a company start? First, it’s important to learn about a country’s culture and how its people view things such as color. Only then can you design appropriate environments for those who will work in them.