Growing Ideas at Fortune Brainstorm GREEN
As the words “green” and “sustainability” become part of business vernacular, it shouldn’t be a surprise that hundreds, if not thousands, of conferences have emerged to discuss these topics. The conference we never miss is Fortune Brainstorm GREEN, held this year in Laguna Nigel, California, April 4-6.
Fortune, together with its program partners, The Nature Conservancy, NRDC, and the Environmental Defense Fund, gathers, as it describes, “the smartest people we know” in sustainability from business, government, and NGOs.
Since 2009, Herman Miller has been a major sponsor of this dynamic event. We enjoy contributing to it, but we feel that we gain even more through the rich conversations and relationships we build there.
We’ll be live tweeting from the conference, so follow us @hermanmiller for real-time updates. Or you can also follow @brainstormgreen or search for hashtag #FortuneGreen to get an inside look into all of the discussions happening during the conference.
And, though it’s too late to join the conference in person, you can virtually participate in some of the sessions via video stream.
It is funny that there’s been such an explosion of consulting firms and services in the “green” industry. The way I see it, the move toward greater sustainability is creating jobs for more people and opportunities for entrepreneurs. It’s a win-win for everyone involved.
Of course, we’ve reached the point where it’s a little hard for the average company to figure out what strategies/solutions are really green and what’s hype. The education and networking opportunities at conferences like this are a great way for business decision makers to get together and discuss what works and what doesn’t.
Daisy McCarty