Designer Naoto Fukasawa believes that designers, “don’t think to design the ‘ordinary.’” Normal is too boring. His approach to design is to not overthink an idea, because when we do, “our actions become awkward.”
The Déjà-vu family designed for Magis proves Fukasawa’s contention that “normal” should be anything but boring. Composed of a chair, stool, and table, Déjà-vu feels familiar. A trait that helped earn the Déjá-vu chair an Interior Innovation Award in 2007, and a 2008 nomination for the Designpreis der Bundesrepublik in Germany.
Based in Japan, Fukasawa and his studio design for companies around the global, including Artemide, Boffi, MUJI, and his own electronics brand ±0. He also teaches or lectures at several prestigious Japanese universities.