Did you know that we figured out a way to get a man to the moon before inventing a suitcase with wheels? Have you ever been to Disneyland and noticed the typeface of the engravings on its storm drains? Have you taken the time to really consider what kind of swamp you are living in today?
Neither did I until attending the 2010 CUSP Conference at the Museum of Contemporary Art in Chicago. Sponsored by Herman Miller for the third year in a row, CUSP explores the design of everything. Unusual and intriguing questions like the ones above are common.
The conference hosts professionals and presenters from all walks of life—designers, marketers, social entrepreneurs, and a hip hop artist who translates Darwin’s “Origin of Species” into the poetic art form of gangster rap.
People from all over the country come to absorb these unique insights for inspiration and the inside track on what’s coming next. It’s this convergence of diverse perspectives that makes CUSP so beneficial to those who attend.