I recently returned from Ann Arbor where University of Michigan’s Ross School of Business hosted the 18th Annual Net Impact Conference. Net Impact is a global organization with over 20,000 MBA students and professionals who believe that businesses can help build a better world.
Herman Miller has been involved with this conference for the past five years. Our executives have led keynote speeches and employees have participated in panel discussions and managed our presence at the expo and career fair.
This year we decided to participate in a new way. Before and during the event, we used Twitter to ask conference attendees the following questions:
What does a better world look like to you?
Share with us some companies, organizations, or individuals who you think are helping build a better world.
Replies were sent to @HermanMiller, in 140 characters or less, with hashtags #NI10 and #betterworld. And if those who answered the questions stopped by our booth at the expo, we gave them a bag made from excess material gathered at our seating production facility.
The bags were a hit and we learned a lot from this experiment. Most importantly, it was a fun and new way to tap into the energy of this dynamic conference.