Putting a Texture on the Intangible at Healthcare Design 09
Today I picked up a brick and threw it across a parking lot. Maybe you crushed a sheet of aluminum foil? Your daughter might have let a pawful of sand fall through her fingers, or your best friend might be crawling around on a shag carpet right now.
Almost every material or object has a texture. These items and surfaces are tangible. They have weight, density, and a composite quality. We have tactile reactions to products and artifacts that can be drivers for our purchasing decisions and triggers for memories.
But can an experience have a texture? Does a conversation or a presentation have a tactile signature? How might we qualify the interactions and knowledge shared at a conference?
Find out between October 31 and November 3. Herman Miller Healthcare, along with our subsidiaries Nemschoff and Brandrud, is participating in Healthcare Design 09—a four-day, solution-focused experience aimed at delivering successful outcomes for healthcare facilities. Search for our live media team stream on Twitter under #hcd09. Follow users @healthcarehm and @hermanmiller to get started.
Additionally, we’d like to invite you to a special Twitter power hour event on Monday, November 2, from 4-5 p.m. EST when we’ll host a live Q+A on Lean Healthcare Practices.
In the days following the conference we’ll synthesize our learnings and let you know the results. Until then, please share your ideas and feedback and, of course, examples of your favorite textures.