First impressions. They count. And at Herman Miller’s Design Yard in Holland, MI, you can count on a good one when you walk in the front door: A friendly and helpful concierge, lots to catch your eye and grab your interest, great aromas from the coffee bar, and comfortable furniture.
If you’re part of a customer tour of the Design Yard, it’s likely your first stop will be the Parlor, just a few steps from the front door. It’s a great room to relax in, unwind, and have a conversation with Herman Miller folks about your company, your needs, and what’s important to you.
“The Parlor sets the tone,” says Robert Hieftje, Herman Miller’s Customer Experience Senior Manager. “It’s a place of discovery a time of learning for us. After we talk and get to know each other, we’re able to personalize the rest of the customer’s experience at the Design Yard so it’s of most value to them.”
Furnished with a carefully selected mix of Herman Miller furniture, the room looks and feels like home. A wall of bookshelves holds not only books, but also artifacts from Herman Miller’s legacy: photos of the companies legendary designers like Nelson, Rhode, Girard, Stumpf, and the Eameses; examples of Herman Miller innovation; and a treasure trove of fun conversation pieces.
For example, there’s a beautiful wooden envelope from the Hall family of Hallmark Cards fame, given in recognition of Herman Miller’s and Hallmark’s 40-plus years of working together.