May 3, 2012
The George Nelson X-leg table, selected by BassamFellows to join the Herman Miller Collection.
Serving as the Creative Directors of Herman Miller’s Specialty and Consumer division since 2010, BassamFellows’ Craig Bassam and Scott Fellows have been part of the brain trust curating the Herman Miller Collection. “We teach each other new things,” says Fellows. “We’re learning a lot about industrial production at a large scale, and they’re [Herman Miller] learning from us that hand or touch, the little details, that make all the difference.”
Giving life to George Nelson’s concept of the living room and the work room melding together have had BassamFellows looking through the old catalogs and designs to identify pieces and get them to the people. The collection features many well-loved pieces such as Nelson’s X- leg table and Eames chairs reinvented in new materials.
The Herman Miller Collection celebrates the past and present with more than 200 products. Added to this will be new furniture and accessories from today’s most talented designers.
The Collection will be making its first public display in the Herman Miller Pop Up Shop designed by BassamFellow. Located in the heart of New York City’s Soho district, the Pop Up Shop will open May 9 and run through July 1, 2012.
April 24, 2012
The traditional sofa is a wooden frame covered with padding and upholstery. Choosing to turn tradition inside out, designer Mark Goetz wrapped his sofa in a shell of molded plywood, creating a structural frame in a material pioneered by Herman Miller.
Designing a sofa for the Herman Miller Collection was a “daunting challenge,” says Goetz. “If I were sitting in a room with Eames, Nelson, and Noguchi, and we were discussing design, I would be listening rather than talking,” he said. “When designing the sofa, I took on that role, trying to understand the qualities of the Collection that make it so wonderful. I wanted to create something that echoes the Collection and respectfully adds to it.”
Understanding that design is deeper than styling, Goetz made sure that his sofa would be comfortable, no matter what position you are in. He conducted research and consulted experts to arrive at a seat depth that provides ergonomic sitting support as well as room to lie down.
The result is a design that shares good company with the works of Eames, Nelson, and Noguchi.