Gianfranco Zaccai pretends to be a lot of things: Chinese parent, a basketball player, and a child with diabetes to name a few. When asked to work on a healthcare project, Zaccai and his team at Continuum, the design consultancy he co-founded, built a fake hospital room and pretended to be hospital patients. Why? “To empathize,” replied Zaccai in a recent Wall Street Journal article.

Zaccai isn’t interested in producing a “better” healthcare product—his goal is to create a better healthcare experience. Which is exactly what he and Continuum achieved in the Compass modular furniture system for Herman Miller Healthcare. More than 550 clinicians, hospital administrators, architects, and designers were interviewed to find the most important unmet needs in how patient and exam rooms are designed now. The result was a deep understanding of what makes a better experience for everyone involved: the patient, the caregiver, the family, and the administrator. Because, as Zaccai says, “The opportunity for innovation is finding the sweet spot where needs overlap.”

According to Doug Bazuin, senior researcher for Herman Miller Healthcare, the Compass design team interviewed more than 550 clinicians, administrators, facility managers, and healthcare architects and interior designers to determine what healthcare issues are most important to them. Four key concerns kept rising to the top:

1. Support changing technology
2. Improve nurse efficiency
3. Improve the family experience
4. Be healthcare appropriate

In this video, Bazuin discusses how this research was applied to the final product design.

Launched in June at NeoCon, the award-winning Compass system is ready to help healthcare professionals navigate change. That’s the benefit of going the source.