Now those words are part of the regular vernacular—from cutting-edge entrepreneurs to leaders of Fortune 500 companies to environmental organizers. Businesses now believe that being “green” isn’t just the nice thing to do; it’s the smarter thing to do, creating more economic and social value. It’s the approach Herman Miller has practiced for years.

This week, Herman Miller will be an active participant in the “green” dialogue at the Fortune Brainstorm: Green conference, held April 12-14 in Laguna Niguel, California. Representatives from Herman Miller will join leading thinkers from different industries and sectors for the second annual event. As the title alludes, this will truly be a brainstorm—a working conference where ideas will be shared, sparks will fly, and perhaps participants will blaze a trail in some new and exciting direction.

As a leading advocate for sustainable design and solutions, Herman Miller is proud to sponsor this meeting of minds. And since it’s in on the beach in California, I’m really excited to be attending. Watch for my updates on @HermanMiller, hashtag #betterworld.