Taking a Seat at Fortune Brainstorm Green

At this year’s Fortune Brainstorm Green conference, some of the most recognized people influencing environmental sustainability took center stage with support provided by our Setu chairs. Bill McDonough and Sir Richard Branson, for example, were among the presenters. They said some wild things. Dave Steiner, CEO of Waste Management, predicted a future where his company will pay customers for their trash because he can extract so much value from it by repurposing, reusing, and recycling it. Or Sir Richard Branson announcing Virgin Oceanic, a super sub designed to take one person to the bottom of the world’s oceans as a way to further our understanding of this huge resource.

Another great—and practical—addition to this year’s conference came from AT&T. The company provided a charging station powered by wind and solar energy. This was a relief to many tweeters and bloggers who had the power they needed to make their posts accessible to everyone.

New this year, Herman Miller offered attendees a chance to nominate a 501c3 non-profit organization of their choice for the chance to win $25,000 worth of Herman Miller furniture. And today we’re pleased to announce Urban Prep Academies as the recipient.

Based in Chicago, Urban Prep operates a network of all-boys public schools including the country’s first charter high school for boys. Urban Prep’s mission is to provide a high-quality and comprehensive college-preparatory educational experience to young men that results in graduates succeeding in college.

Urban Prep Academies was selected at random from the entries submitted by conference delegates at our onsite mobile station. The new Herman Miller products will help Urban Prep Academies do its good works even better—and make a better world for all of us.