This week Herman Miller company Geiger International unveiled a new website, which better reflects the Geiger brand and includes an improved user experience. The goal for the website is to better connect with visitors by serving as a resource that provides more information about the company, its enduring designs, and environmental initiatives. It also includes new tools such as an enhanced search capability and image library that allows visitors to view product details and options—all in one place.

A manufacturer of high quality wood furnishings, Geiger carries a reputation for outstanding craftsmanship and has worked with notable designers such as Ward Bennett, Eric Chan, and Mark Goetz. The company was founded as Interiors International Limited in 1964 by John Geiger, a master cabinet maker, and in 1986 became Geiger International. In 1996 the company formed an alliance with Herman Miller and three years later Herman Miller acquired Geiger to better accommodate customer requests for high end, private office furnishings.

Geiger’s premium wood selections make its casegoods, freestanding furniture, and seating products a popular choice for those who prefer a mix of beauty and functionality.  Capturing the exquisite finish details was a priority for the website design team. As a result, the website carefully utilizes white space and larger, representative images that highlight the company’s dedication to the care and treatment of wood.

A first impression only takes seconds to form and in this case it can impact future business. The new Geiger website addresses the importance of a purposeful brand presence and the needs of a design savvy audience. It will evolve and adapt as needs change and technology advances, but it’s off to a good start. That’s my impression.

Herman Miller has opened a new showroom at 3641 Holdrege Avenue in Los Angeles. It continues our presence in the LA design community, which began in 1949.

Charles and Ray Eames never met a design challenge they didn’t like. That was certainly the case with Herman Miller’s first showroom on the West Coast, in Los Angeles. Sixty years after it opened, we are celebrating another opening—a new space located near Culver City’s thriving art scene.

Beyond the vibe of the neighborhood, the new location has another advantage—it’s much easier to get to than going downtown. The space showcases a variety of our newest products. And, Geiger has joined Herman Miller in this new space, which provides a broader set of solutions in one location.

The experience of the showroom is built around welcoming guests and showing how our products and services solve business issues. Sometimes the “showing” is physical, as with the range of product applications in the space. Other times it’s digital, using a robust set of technology tools to communicate.

However the communication happens, it’s key to our continued presence in the Los Angeles design community, a presence that began over 60 years ago.

Want to see more? Check out our video, “Details”.