Self-proclaimed “Geezer”, Steve Frykholm, recently spent an evening with friends, colleagues, and admirers reflecting on his 41 years creating the visual identity of Herman Miller.
Not wanting to lecture, Steve invited guests to choose (read: shout-out) the topics that they would like to hear him talk about. Among the areas covered were the “Get Real” campaign, the history and process behind the famous picnic posters, his favorite rejected ideas, an obsession with cows, and his passion for photographing wildflowers.
Steve’s trademark warm and honest wit was clearly evident in his work, and the mark he has made at Herman Miller is clear.
I hope you enjoy Steve’s work as much as I did.
Photo: Sean Bolan