Leveraging Social Media to Communicate Corporate Social Responsibility

Recently, I had the opportunity to learn from leading industry peers at the Social Media and Corporate Social Responsibility (CSR) conference hosted by Just Means in London, England.

It was a full day of presentations by communications execs from organizations such as Unilever, Dell, Royal Dutch Shell, and SAP. CSR strategists from agencies like Futerra communications and retailers like Marks & Spencer described their journeys from stodgy brands your parents might remember to becoming leading brands in environmental advocacy. We also heard from one of the founders of Twestival, who organized real-life events from on-line Twitter communities in order to raise money for charitable causes.

One thing I learned is that the global CSR and social media community is tight knit and in constant communication, although we’re all still learning how to best leverage social media.

Here are some of my primary takeaways from the conference:
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