The meaning of Magis—”more than”—captures the Italian company’s approach to design and manufacturing. “We add to Herman Miller because we are complementare, complementary,” explains Alberto Perazza, Co-Managing Director of Magis. “Even a world apart, we do the business of design in similar ways. Both companies have many and continuing collaborations with the greatest world designers.”

Much like Herman Miller, Magis employs innovative processes that maximize performance, while minimizing volume of material, energy use, and environmental impact.

The names of Grcic, Morrison, and Fukasawa join the ranks of Eames, Nelson, and Stumpf, as Herman Miller is now the exclusive distributor of Magis products in the U.S. and Canada.

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One of today’s most influential industrial designers, Jasper Morrison is known for his minimalist approach. Throughout his prolific career, he has strived to create simple but functional beauty in everyday objects, from door handles to trays to wristwatches to chairs. He was a pioneer in using gas-injection technology for furniture; the Air Chair he designed for Magis was one of the very first times it had ever been used for that purpose.

“It represented a big shift in the quality of the one-piece plastic chair,” he says. “Previously, plastic chairs were only possible with single wall thicknesses and reinforcing ribs. The gas-injection technology allowed for continuously smooth surfaces.”

Morrison has been featured in many magazines, and he has published several books on the subject of design. His work has been shown in many international museums, and his retail shop in London carries hundreds of well-designed household items from around the world.