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	<title>Herman Miller blog: Discover &#187; Naoto Fukasawa</title>
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		<title>Looking Back at 2011:Herman Miller and Magis—“More Than”</title>
		<link>http://www.hermanmiller.com/discover/herman-miller-and-magis%e2%80%94%e2%80%9cmore-than%e2%80%9d/</link>
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		<pubDate>Wed, 28 Dec 2011 12:03:17 +0000</pubDate>
		<dc:creator>David Foster</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Bill Stumpf]]></category>
		<category><![CDATA[Charles and Ray Eames]]></category>
		<category><![CDATA[George Nelson]]></category>
		<category><![CDATA[Herman Miller]]></category>
		<category><![CDATA[Jasper Morrison]]></category>
		<category><![CDATA[Konstantin Gric]]></category>
		<category><![CDATA[Magis]]></category>
		<category><![CDATA[Naoto Fukasawa]]></category>

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		<description><![CDATA[The meaning of Magis—&#8221;more than&#8221;—captures the Italian company&#8217;s approach to design and manufacturing. &#8220;We add to Herman Miller because we are complementare, complementary,&#8221; explains Alberto Perazza, Co-Managing Director of Magis. &#8220;Even a world apart, we do the business of design in similar ways. Both companies have many and continuing collaborations with the greatest world designers.” [...]]]></description>
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<p>The meaning of <a href="http://store.hermanmiller.com/Category/Popular-Categories/Magis" target="_blank">Magis</a>—&#8221;more than&#8221;—captures the Italian company&#8217;s approach to design and manufacturing. &#8220;We add to Herman Miller because we are <em>complementare</em>, complementary,&#8221; explains Alberto Perazza, Co-Managing Director of Magis. &#8220;Even a world apart, we do the business of design in similar ways. Both companies have many and continuing collaborations with the greatest world designers.”</p>
<p>Much like Herman Miller, Magis employs innovative processes that maximize performance, while minimizing volume of material, energy use, and environmental impact.</p>
<p>The names of <a href="http://store.hermanmiller.com/Category/Shop-by-Designer/Konstantin-Grcic" target="_blank">Grcic</a>, <a href="http://store.hermanmiller.com/Category/Shop-by-Designer/Jasper-Morrison" target="_blank">Morrison</a>, and <a href="http://store.hermanmiller.com/Category/Shop-by-Designer/Naoto-Fukasawa" target="_blank">Fukasawa</a> join the ranks of <a href="http://store.hermanmiller.com/Category/Shop-by-Designer/Charles-and-Ray-Eames" target="_blank">Eames</a>, <a href="http://store.hermanmiller.com/Category/Shop-by-Designer/George-Nelson" target="_blank">Nelson</a>, and <a href="http://store.hermanmiller.com/Category/Shop-by-Designer/Bill-Stumpf" target="_blank">Stumpf</a>, as Herman Miller is now the exclusive distributor of Magis products in the U.S. and Canada.</p>
<p>Learn more about <a href="http://www.hermanmiller.com/discover/?s=magis#" target="_blank">Magis designers</a>.</p>
<p>Check out the <a href="http://store.hermanmiller.com/Home" target="_blank">HermanMiller Store</a> for more details.</p>
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		<title>Herman Miller and Magis: Designer Naoto Fukasawa</title>
		<link>http://www.hermanmiller.com/discover/herman-miller-and-magis-designer-naoto-fukasawa/</link>
		<comments>http://www.hermanmiller.com/discover/herman-miller-and-magis-designer-naoto-fukasawa/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 18:27:48 +0000</pubDate>
		<dc:creator>David Foster</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Herman Miller]]></category>
		<category><![CDATA[Magis]]></category>
		<category><![CDATA[Naoto Fukasawa]]></category>

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		<description><![CDATA[Designer Naoto Fukasawa believes that designers, “don’t think to design the ‘ordinary.’” Normal is too boring. His approach to design is to not overthink an idea, because when we do, “our actions become awkward.” The Déjà-vu family designed for Magis proves Fukasawa’s contention that “normal” should be anything but boring. Composed of a chair, stool, [...]]]></description>
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Designer <a href="http://www.hermanmiller.com/Designers/Fukasawa" target="_blank">Naoto Fukasawa</a> believes that designers, “don’t think to design the ‘ordinary.’” Normal is too boring. His approach to design is to not overthink an idea, because when we do, “our actions become awkward.”</p>
<p>The <a href="http://www.hermanmiller.com/DotCom/jsp/product/designerViewAll.jsp?designerId=36" target="_blank">Déjà-vu family</a> designed for <a href="http://www.hermanmiller.com/Magis" target="_blank">Magis</a> proves Fukasawa’s contention that “normal” should be anything but boring. Composed of a <a href="http://www.hermanmiller.com/Products/Magis-Deja-vu-Chair" target="_blank">chair</a>, <a href="http://www.hermanmiller.com/Products/Magis-Deja-vu-Stool" target="_blank">stool</a>, and <a href="http://www.hermanmiller.com/Products/Magis-Deja-vu-Table" target="_blank">table</a>, Déjà-vu feels familiar. A trait that helped earn the Déjá-vu chair an Interior Innovation Award in 2007, and a 2008 nomination for the Designpreis der Bundesrepublik in Germany.</p>
<p>Based in Japan, Fukasawa and his studio design for companies around the global, including Artemide, Boffi, MUJI, and his own electronics brand ±0.  He also teaches or lectures at several prestigious Japanese universities.</p>
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