Steve Frykholm has been a graphic designer for Herman Miller for over 40 years and has produced some of our most memorable graphic campaigns. Frykholm recently designed a poster to promote REACH and we’re thrilled he’ll be presenting a talk as a one of the special guest speakers on his very first visit to Hong Kong.
Could you tell us about the poster you designed for REACH in Hong Kong.
I really wanted the poster to have a strong connection between China and Herman Miller. The Eames Lounge Chair and Ottoman is a strong symbol for Herman Miller, and a panda is a strong image for China. After doing my sketch of a panda relaxing in a lounge chair I knew it would be a strong poster. I hope people enjoy it as much as I enjoyed designing it.
The George Nelson led graphic design campaigns must have been a hard act to follow. How have those who’ve come before you influenced your work?
Charles and Ray Eames and the designers who worked for them and George Nelson gave me a wonderful legacy of exceptional work. I believe their work established an atmosphere at Herman Miller to do original and creative work. That’s the kind of work I enjoy doing, so it wasn’t a hard act to follow. Rather than being intimidating, I was energized.