Designed by Torafu Architects and located in the hip Marunouchi shopping district, it’s full of wonderfully designed items, large and small, including limited-edition Eames molded plastic side chars painted by Japanese artist Mustone and unique area rugs developed in collaboration with photographer Takashi Kumagai.

It’s all about making great design available to consumers, from chairs and desks to games and toys.

Up until now there really hasn’t been an easy way for individuals in this area to buy Herman Miller products. But the demand has always been great.

Herman Miller sells its products in North America to individuals through its network of authorized retailers and its online store. Its global network of dealerships sells to businesses worldwide.

The store in Marunouchi provides the company a way to raise awareness for its brand in a growing market. And now the shopping is not only simple—walk right in and have a look around—but fun, too.

Visitors will find a comfortable, relaxing, “at home” atmosphere with several specially designed areas, like the “Try a Chair” section where they can sit, twirl and experiment to find just the right fit.