Recently, PBS Arts, in an episode of its Off Book, took a look at product design and what it means to three practitioners. For Yves Béhar of fuseproject, the San Francisco-based design and branding company and designer of our SAYL chair, “what design does, at its best, is to accelerate the adoption of new ideas.” Harvey Moscot, a fourth generation owner of a classic eyewear brand, and Peter Schmitt, an MIT researcher looking to revolutionize the product experience through 3D printing, offer two other perspectives.
It’s certainly the case that the role of design is much in the spotlight lately. It can make the difference, some say. It can change the world, claim others. For us, design is something we get—according to FastCompany. It’s how we solve problems. It’s not just an approach to products, though, it has also become, as George Nelson said in 1948, “a central part of our business.”