Walking the Talk: Problem-Solving Design
It’s one thing to talk about solving problems; it’s another to make it a tenet of good design. That’s what we strive to do, and Fast Company recently placed us on its list of Thirty Companies That Get It for creating, “furniture that inspires—and solves problems.”
Charles Eames once said, “The extent to which you have a design style is the extent to which you have not solved the problem.” George Nelson was a problem solver, as was Robert Propst and as are Ayse Birsel and Studio 7.5. In fact, solving problems with good design is a prerequisite for Herman Miller.
Consider Aeron, designed by Bill Stumpf and Don Chadwick. Radical when it launched, its transparent style has inspired numerous copies. But foam and fabric wasn’t replaced with Pellicle because it looked good. Research showed that the suspension material allowed air to reach the body, preventing heat and moisture from building up—keeping the sitter comfortable much longer.
Solving a problem in an original way provided Aeron its distinctive look as well.