You may think it’s for the exercise. There is that, since otherwise I wouldn’t do much all winter, me not being a skier or a health clubber.
But, why I really ride for is the money or, more accurately, the chance to win it. Herman Miller believes in conserving the world’s gas and burning employees’ calories, so it does a monthly drawing for a $50 gift card. You log your miles biked each month (in my case 5 miles each way) to enter. There’s a similar drawing for carpoolers.
I’ve yet to win, but I keep on biking in the hope I will, which is good because I’ve spent my yet-to-be-realized gift card several times over on goggles, balaclava, and other gear.