On Brand: Apple’s New Products

Fast Company posted about Apple’s product launches yesterday – as did just about everybody else on the planet! The thing that caught our eye about the Fast Company coverage was Cliff Kuang‘s focus on the brand and how thoughtful the family of new products were with their truly consistent design language. It rang true for us here at Herman Miller. We apply that same kind of discipline and coherency to everything we do. It was inspiring for us to see another company doing the same thing.
I also really want Apple TV. Unlike the iPad I can see exactly how I’d use it!
