This week’s Playlist comes from designer and illustrator Gavin Potenza. From his studio at The Buddy System in Brooklyn, NY, Gavin has created work for Google, Fortune Magazine, and recently, Herman Miller. Named a “Young Gun” by the Art Director’s Club, and a “Young & Hungry Creative” by HOW Magazine, Gavin creates work that deftly combines rich color palettes with masterful use of space, shape, and texture. A fan of the late-night design session, Gavin’s playlist is the perfect way to kick off your evening and for pushing-on till dawn. Check it out.
What do you listen to while you work?
For working, I typically like that type of music that you want to listen to super late at night, as the sun’s coming up. Very layered, atmospheric music, with lots of build-ups and distortions. I tend to do a lot of my work during that time as well. The night gives you a certain sense of freedom, and by the time the sun’s coming up, I’m usually wrapping up a project. It always feels like this big epic thing, and you’re a little excited and a little delirious.
Does music influence your work?
The best example is probably when I got to work on a record cover (with Liz Meyer) for Nice Nice of Warp Records. We worked with the band for over a year, and they were constantly sharing tons of music/videos/art. Eventually we came up with the art for the first 7″ to be released. It’s amazing that it took so long to come up with such a simple design, but I think it fits their music really well and it’s one of my favorite pieces looking back.
Where do you find music recommendations? Who influences your musical taste?
I’m subscribed to Rdio, so I’ll check out new releases and friend’s recommendations. Sometimes I’ll venture onto YouTube and see where it takes me.
If your work was a song or a musician, what or who would it be?
It’s a really tough question because I think it changes so much. I like to try to always be evolving and adapting. Joy Division was kind of that first band I was listening to when I was really getting into design, so it’s fun to sometimes come back to that early-on mindset.
Ideal place to sit and listen to your playlist:
I think an Eames Aluminum Group Lounge Chair Outdoor sounds right. It’s almost summer and we should all probably be outside right now enjoying the weather on a lawn or backyard. A breezeway works if it’s raining. I wanted this playlist to work as a slight intro to summer.
1. Eraser, No Age
2. Slush Puppy, Beaty Heart
3. Hiding, My Friend Wallis
4. (two circles), The Boredoms
5. Amplified Ease, Darkstar
6. Be Above It, Tame Impala
7. A Vibration, Nice Nice
8. Still Left With Me, Craft Spells
9. Bro’s, Panda Bear
10. Losing Feeling, No Age
11. Great Release, LCD Soundsystem
Photos: Gavin Potenza