Over the past 40 years, the fresh, energetic look of Herman Miller’s image and identity has been the providence of creative director Steve Frykholm. From promotional pieces to annual reports to his legendary picnic posters, his design now resides in collections and museums around the world. Catch up with the innovator in week seven of the Why Design series and below with our Six Ways to Steve Frykholm.
1. Steve Frykholm, 2010 AIGA Medal Winner – In 2010, Steve was recognized for establishing the highest standards of corporate design through his work shaping the visual identity and sensibility of Herman Miller. Read the AIGA’s profile of the creative director and check out this interview in which Steve talks about his career and origins in the design world.
2. Herman Miller Picnic Posters – Since “Corn” won an AIGA poster competition in the 1970s, Steve’s picnic posters have become highly sought-after design collectibles, residing in the collections of the MoMA, the Smithsonian, and other institutions around the world. Now you can own one his classic designs, available from the MoMA Store.
3. “Design Matters” audio interview with Steve Frykholm – Steve chats with Debbie Millman about the ups and downs in his long career. Listen now at Design Observer.
4. The 1982 Racing Circuit, National Offshore Powerboat poster, screenprint on paper – Designed by Steve and included in the of the Smithsonian American Art Musuem and Renwick Gallery. Take a look.
5. Steve’s Christmas Ornament – Former U.S. Rep. Pete Hoekstra of Michigan’s 2nd congressional district, at the behest of then First Lady Laura Bush, invited Steve to create an ornament for the Blue Room Christmas tree in the White House. When asked to describe his idea, Steve explained, “I thought about winter, the snow, and the holidays, and thought the snowflakes would reflect Michigan.” Read more at MLive.
6. Reach Hong Kong poster – Read about Steve’s design for “Reach Hong Kong,” a three-month-long exhibition celebrating Herman Miller’s legacy in design innovation, on our sister blog, Discover. Cerentha Harris interviewed Steve about the design, his role at Herman Miller, and much more. Check it out on Herman Miller Discover.
Photos linked within text.