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	<title>Herman Miller blog: Lifework &#187; Cyberoptix Tie Lab</title>
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		<title>Playlist: Artist, Designer &amp; DJ Bethany Shorb</title>
		<link>http://www.hermanmiller.com/lifework/playlist-artist-designer-dj-bethany-shorb/</link>
		<comments>http://www.hermanmiller.com/lifework/playlist-artist-designer-dj-bethany-shorb/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 12:27:33 +0000</pubDate>
		<dc:creator>Jamie Latendresse</dc:creator>
				<category><![CDATA[Balance]]></category>
		<category><![CDATA[Bethany Shorb]]></category>
		<category><![CDATA[Cyberoptix Tie Lab]]></category>
		<category><![CDATA[detroit]]></category>
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.hermanmiller.com/lifework/?p=13924</guid>
		<description><![CDATA[Artist, photographer, designer, and DJ Bethany Shorb has a lot going on. She&#8217;s been working full-time in her bisected Detroit studio for almost seven years. In one half she runs Cyberoptix Tie Lab, where she&#8217;s hand-screenprinted over 80,000 neckties, and in the other, she&#8217;s been exploring a series of screenprinted works on metal, paired with [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-13936" title="bethany_shorb" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb.jpg" alt="" width="480" height="395" /><br />
Artist, photographer, designer, and DJ <a href="http://bethanyshorb.com" target="_blank">Bethany Shorb</a> has a lot going on. She&#8217;s been working full-time in her bisected  Detroit studio for almost seven years. In one half she runs <a href="http://www.cyberoptix.com" target="_blank">Cyberoptix Tie  Lab</a>, where she&#8217;s hand-screenprinted over 80,000 neckties, and in the <a href="http://bethanyshorb.com" target="_blank">other</a>, she&#8217;s been exploring a series of screenprinted works on metal, paired  with reclaimed automotive emblem text, and a series of sculptural pieces  made from deployed airbag fabric. Cyberoptix is located on the fabled  &#8220;Techno Boulevard&#8221; at the edge of Detroit&#8217;s historic Eastern Market  District; so, despite the fact that Bethany is an avowed workaholic, it  should come as no surprise that she enjoys staying up all night and deejaying under the monikers Dethlab or Toybreaker. She has been published  and exhibited throughout the U.S. and her musical alter-ego has performed  in venues throughout North America, including the Guggenheim Museum in  New York and Movement: Detroit’s Electronic Music Festival. Take a listen to the music turned up in her studio right now in this week&#8217;s <em>Playlist</em>.<span id="more-13924"></span></p>
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<p><strong>What do you listen to while you work? </strong>Of  course it depends on what kind of work we&#8217;re doing, but some manner of  sound is always coming (loudly) from our workspace. Production work  where energy needs to be kept high requires a much different soundtrack  than the slower, more introspective creative process. When we&#8217;ve got to  crank orders out, our tastes tend toward fast, hard, abrasive techno and  electro. Our current rotation includes a lot of Black Asteroid,  Gesaffelstein, Umek, Brian Sanhaji, Vitalic, and selections from our  hometown favorites, Adult. Have you heard them perform <a href="http://www.youtube.com/watch?v=FEY8lHUPBaM" target="_blank">Sharivari</a>? They  can command a room like no other.</p>
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<p>If  we have a gig coming up, I like to audition potential new tracks I may  play out. (That&#8217;s more from the fast, hard, abrasive techno food group.)  I also have a soft spot for <a href="http://minimalwave.com" target="_blank">Minimal Wave</a>,  post-punk, and coldwave. Newer artists like Creep and Light Asylum  continue that feel but from a completely different, more goth-inspired  direction. When we&#8217;ve been printing for sixteen hours, no matter how  well-curated, we start to get sick of our own playlists (repetitive  music starts to sound repetitive, imagine that!) and gravitate to public  radio or other internet radio channels like <a href="http://intergalactic.fm/" target="_blank">intergalactic.fm</a>. When I&#8217;m designing or writing, I prefer more ambient, melodic  electronic music like much of what has been released over the last 10  years on the label Border Community: Fairmont, Nathan Fake, Holden, and  Ricardo Tobar &#8212; they all produce perfect designing music.</p>
<p><img class="aligncenter size-full wp-image-13948" title="bethany_shorb-studio_0733" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-studio_0733.jpg" alt="" width="480" height="320" /><strong><br />
How do you listen? </strong>In an old warehouse space, we have the extreme luxury of being able to  be loud. We have a DJ mixer, reference monitor speakers, and a dedicated  ratty old stripped-down Macbook that serves as an internet radio  jukebox and playlist keeper. Thankfully for our neighbors, we also have  thick brick and plaster walls. I personally loathe headphones and only  use them when I have to &#8212; when deejaying or working out.</p>
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<p><strong>Do you have any favorite music websites/providers?</strong> The &#8220;Murdurcapital&#8221; station on <a href="http://intergalactic.fm/" target="_blank">intergalactic.fm</a> is not only perfect for our own studio music amusement, but a great  source for finding new tracks to introduce into our DJ sets. I&#8217;ve been  playing with Spotify to generate some playlists and find new material as  well. I buy much of my music from Beatport or directly from artist&#8217;s websites whenever possible. <a href="http://ghostly.com/" target="_blank">Ghostly.com</a> is another wonderful resource, especially with <a href="http://ghostly.com/discovery" target="_blank">their &#8220;Discovery&#8221; iPhone/iPad app</a> developed by o2 Creative Solutions, that allows you to select playlists based on mood. We listen to TED talks if we really want to break our brains!</p>
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<p><strong>Does music influence your work? </strong>Music is a huge influencer both as inspiration and direct content. We did partner with <a href="http://ghostly.com/" target="_blank">Ghostly International</a>, working with our own version of their logo and making a <a href="http://cyberoptix.com/ghostly.php" target="_blank">custom, embellished necktie</a>. We were also chosen to print a tie design for the Ghostly &#8220;Bento Box,&#8221; their <a href="http://ghostly.com/releases/manzoku" target="_blank">commemorative 100th release</a>. We&#8217;ve got a whole suite of <a href="http://cyberoptix.com/circuitboards.php" target="_blank">circuit board designs</a>, many being from vintage audio and microphone components, and an entire shop section <a href="http://cyberoptix.com/audiophile.php" target="_blank">dedicated to the &#8220;audiophile</a>.&#8221;</p>
<p><img class="aligncenter size-full wp-image-13998" title="bethany_shorb-studio_0757" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-studio_07572.jpg" alt="" width="480" height="320" /><br />
On  the artistic side, I&#8217;m currently curating an exhibition entitled    “Synesthesia.” The theme throughout this exhibition series will be the    intersection between music and art. We&#8217;ll be showing artists who may be    better known by their work in the music field, but who are also   equally  accomplished at creating visual art.</p>
<p><strong>Where do you find music recommendations? Who influences your musical taste?</strong> Being a rabid consumer of music, when purchasing, I&#8217;m often sucked into  the wormhole of &#8220;customers who bought X, also bought Y.&#8221; Their  suggestions are often dead-on, and I end up buying Y, too. Go peer  pressure! <a href="http://soundcloud.com/" target="_blank">Soundcloud</a> is another perfect place to find new music and  listen to long mixes from other DJ and musician friends.  Since my hands  are always busy and usually covered with printing ink, it&#8217;s preferable  to let something long play rather than fuss with skipping through tracks  &#8212; messy! I follow a lot of producers on Facebook and Twitter and often  look at their charts as a jumping off point to find new tracks.</p>
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<p><strong>What song or artist best represents the work you create?</strong> For something I aspire to &#8212; maybe anything by <a href="http://ilovem83.com/" target="_blank">M83</a>, as just about every  song they write makes my hair stand on end. If just once, something I  create whether it be an experience, piece of music, or visual art could  elicit that sensation from a viewer or listener, I feel like I have done  my job as an artist.</p>
<p><img class="aligncenter size-full wp-image-13943" title="bethany_shorb-studio_0715" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-studio_0715.jpg" alt="" width="480" height="320" /></p>
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<p><strong>Ideal place to sit and listen to your playlist:</strong> On our vintage orange vinyl Eames Shell chair. The striking bright  orange always ends up in our photo shoots. As our vintage piece is no  longer in production, <a href="http://store.hermanmiller.com/Products/Eames-Molded-Plastic-Armchair-with-4-leg-Base" target="_self">this Eames Molded Plastic Armchair </a>is a great alternative.</p>
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<p><strong>BETHANY&#8217;S PLAYLIST </strong></p>
<ol style="font-size: 13.3333px;">
<li><a href="http://www.beatport.com/track/chimeras-original-mix/191975" target="_blank">Chimeras</a>, Tim Hecker</li>
<li><a href="http://www.beatport.com/track/forest-fires-original-mix/3033991" target="_blank">Forest Fires</a>, My Favorite Robot</li>
<li><a href="http://www.amazon.com/gp/product/B0033H44OU/ref=dm_dp_trk5?ie=UTF8&amp;qid=1332902977&amp;sr=8-1" target="_blank">Corre Corre</a>, Medio Mutante</li>
<li><a href="http://www.amazon.com/gp/product/B004F9IU18/ref=dm_dp_trk2 " target="_blank">Days</a>, Creep</li>
<li><a href="http://www.amazon.com/Dark-Allies/dp/B004ZW8WWC/ref=sr_1_1?ie=UTF8&amp;s=dmusic&amp;qid=1332903146&amp;sr=1-1" target="_blank">Dark Allies</a>, Light Asylum</li>
<li><a href="http://soundcloud.com/premier-rang/cosmetics-black-leather-gloves" target="_blank">Black Leather Gloves</a> (Premier Rang Remix), Cosmetics</li>
<li><a href="http://www.last.fm/music/Le+Car/_/Motorway+Sparks+(G.D.+Luxxe+remix)" target="_blank">Motorway Sparks</a> (GD Luxxe Remix), Le Car</li>
<li><a href="http://www.beatport.com/track/poppy-original-mix/1297909" target="_blank">Poppy</a>, Avus</li>
<li><a href="http://www.beatport.com/track/velora-original-mix/1896296" target="_blank">Velora</a>, Fairmont</li>
<li><a href="http://soundcloud.com/alejandro26/heartbreak-were-back-vitalic" target="_blank">We&#8217;re Back</a> (Vitalic Remix), Heartbreak</li>
<li><a href="http://www.beatport.com/track/ruhestorung-plattenbau-oxia-remix/463661" target="_self">Ruhestorung Plattenbau</a> (Oxia Remix), Markus Lagne</li>
<li><a href="http://www.beatport.com/track/speechless-feat-carl-craig-and-la-scalars-gesaffelstein-remix/3020691" target="_blank">Speechless</a> (Gesaffelstein Remix), Agoria feat. Carl Craig &amp; La Scalars</li>
<li><a href="http://www.beatport.com/track/lanicor-christian-smith-remix/1574419" target="_blank">Lanicor</a>, Umek</li>
<li><a href="http://www.beatport.com/track/bad-robot-ace-original-mix/2436057" target="_blank">Bad Robot Ace</a>, Brian Sanhaji</li>
<li><a href="http://www.amazon.com/One-Above/dp/B004B5ZHRQ/ref=sr_1_1?ie=UTF8&amp;s=dmusic&amp;qid=1332904157&amp;sr=1-1" target="_blank">One Above One</a>, Vitalic</li>
</ol>
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<p><span style="color: #ffffff;">cred</span></p>
<p><em>You can hear more and purchase from Dethlab’s Beatport chart <a href="http://www.beatport.com/chart/deth-in-march/52234" target="_blank">here</a>.</em></p>
<p><em><img class="aligncenter size-full wp-image-13981" title="bethany_shorb-studio_0743" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-studio_0743.jpg" alt="" width="480" height="320" /></em></p>
<p><em><img class="aligncenter size-full wp-image-13983" title="bethany_shorb-studio_0735" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-studio_0735.jpg" alt="" width="480" height="320" /><img class="aligncenter size-full wp-image-14009" title="bethany_shorb-accident" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-accident2.jpg" alt="" width="480" height="264" /><br />
</em></p>
<p><em> </em></p>
<p><em><img class="aligncenter size-full wp-image-14003" title="bethany_shorb-studio_0741" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-studio_0741.jpg" alt="" width="480" height="320" /><br />
</em></p>
<p><em><img class="aligncenter size-full wp-image-13991" title="bethany_shorb-studio_0747" src="http://www.hermanmiller.com/lifework/wp-content/uploads/bethany_shorb-studio_0747.jpg" alt="" width="480" height="320" /><br />
</em></p>
<p><em><img class="aligncenter size-full wp-image-13990" title="cyberoptix_model-catstooth" src="http://www.hermanmiller.com/lifework/wp-content/uploads/cyberoptix_model-catstooth1.jpg" alt="" width="480" height="720" /><br />
</em></p>
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</em></p>
<p>Photos: Bethany Shorb; top photo: Achille Bianchi</p>
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