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	<title>Herman Miller blog: Lifework &#187; Daniel Goncalves</title>
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		<title>Studio Tour: Fotobia</title>
		<link>http://www.hermanmiller.com/lifework/studio-tour-fotobia/</link>
		<comments>http://www.hermanmiller.com/lifework/studio-tour-fotobia/#comments</comments>
		<pubDate>Mon, 23 Jul 2012 12:00:38 +0000</pubDate>
		<dc:creator>Amy Feezor</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Daniel Goncalves]]></category>
		<category><![CDATA[embody chair]]></category>
		<category><![CDATA[Fotobia]]></category>
		<category><![CDATA[office chair]]></category>
		<category><![CDATA[studio visit]]></category>

		<guid isPermaLink="false">http://www.hermanmiller.com/lifework/?p=16502</guid>
		<description><![CDATA[The design of the personality-filled Fotobia studio &#8212; the headquarters of editorial and advertising photographer Daniel Goncalves &#8212; was a collaboration between himself and wife Magda, a scientist by day who &#8220;uses her creative super powers&#8221; after she clocks out at night. Get a look at the duo&#8217;s combined efforts in this tour of the color-packed [...]]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-16564" title="FotobiaStudios-8141" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8141.jpg" alt="" width="480" height="354" /><br />
The design of the personality-filled <a href="http://www.fotobia.com/" target="_blank">Fotobia</a> studio &#8212; the headquarters of editorial and advertising photographer Daniel Goncalves &#8212; was a collaboration between himself and wife Magda, a scientist by day who &#8220;uses her creative super powers&#8221; after she clocks out at night. Get a look at the duo&#8217;s combined efforts in this tour of the color-packed Jacksonville, Florida, workspace.<span id="more-16502"></span><strong></strong></p>
<p><strong>So where did the name &#8220;Fotobia&#8221; come from?</strong> Fotobia is a name I made up. My whole life I&#8217;ve dealt with people misspelling my name, and I found that people had trouble finding my website <a href="http://www.danielgoncalves.com/" target="_blank">DanielGoncalves.com</a> because it was so hard to spell. One night while trying to think up an easy-to-remember website ad, I came up with <a href="http://fotobia.tumblr.com" target="_blank">Fotobia</a>. It&#8217;s photographic bliss.</p>
<p><img class="aligncenter size-full wp-image-16594" title="FotobiaStudios-8154" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8154.jpg" alt="" width="480" height="719" /><span><strong><br />
Tell us about </strong></span><strong>what you do, what you&#8217;re passionate about, and where you&#8217;re going. </strong>I&#8217;m passionate about making images. Compiling an anthropological record of people as they are today. I&#8217;m fascinated by fleeting moments and try to immortalize them forever with my images.</p>
<p>My favorite subject to study via my camera apparatus is people. I love shooting portraiture, lifestyle, and travel photography. And although I&#8217;m not a photojournalist, I love street photography and shooting sports. It&#8217;s all about instinct and reaction. I find it a challenge and an opportunity to hone my craft/eye.</p>
<p><img class="aligncenter size-full wp-image-16596" title="FotobiaStudios-8078" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8078.jpg" alt="" width="480" height="322" /><strong><br />
What inspires your work?</strong> I&#8217;m inspired by travel; it keeps my mind fresh. Most recently, my wife and I mucked around in various cities throughout the UK and also Paris. Our next major trip will be to Argentina and to Rio to experience Carnival. I can&#8217;t wait.</p>
<p>In Jacksonville, we also surround ourselves with creative people and most of our friends are local creatives. I find them to be a constant source of inspiration.</p>
<p>Most of all, Magda inspires me every day with support and encouragement. She also comes up with the craziest ideas sometimes and I love it.</p>
<p><img class="aligncenter size-full wp-image-16598" title="FotobiaStudios-8023" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8023.jpg" alt="" width="480" height="660" /><span><strong><br />
Tell us about your space. Any special considerations when you set it up? </strong>The studio is located in a historic seminary that was converted into lofts near downtown Jacksonville. Magda was getting fed up with my gear taking over our living space; as punishment, I got my dream studio. She </span>has always had a love for design, graphic elements, spaces. So when we found this loft, we created the clean, modern design together.</p>
<p>We were as much about function as we were about form. We found all sorts of little solutions to everyday needs. I love the couch, as it turns into a comfy bed for when I&#8217;m burning the midnight oil (more often than I&#8217;d like to admit), and also converts into a great super-lounge chair for three or four people for movie nights at the studio.</p>
<p>The studio is not huge, but it fits our needs perfectly. It&#8217;s right on the line of being just big enough to shoot in, but not so big that we don&#8217;t use all the space. I love the view; it feels like we&#8217;re in a secluded warehouse district. While brainstorming, I like getting lost in the image of cars on the highway looking like they are driving over the rooftops of the adjacent buildings.</p>
<p><img class="aligncenter size-full wp-image-16590" title="FotobiaStudios-7895" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-7895.jpg" alt="" width="480" height="434" /><strong><br />
You&#8217;ve got an <a href="http://store.hermanmiller.com/Products/Embody-Chair" target="_blank">Embody chair</a> in the studio. Why did you choose it? </strong>We were thinking of getting <a href="http://store.hermanmiller.com/store/servlet/DynamicKitDisplayView?langId=-1&amp;storeId=10151&amp;catalogId=10051&amp;categoryId=&amp;dynamicKitId=55" target="_blank">the Aeron chair</a> as recommended by many of our friends. We looked around and tried a few different chairs, including <a href="http://store.hermanmiller.com/Products/SAYL-Chair" target="_blank">the SAYL</a>. I fell in love with the design of the Embody. It&#8217;s a piece of functional art. I usually cannot tolerate to sit for a long time; but, with so many possible adjustments with the Embody, it is unbelievably comfortable, for any body type. I love it and would recommend it to everyone. I definitely think it&#8217;s one of my best investments. I&#8217;ve made my money back many times over in increased productivity.</p>
<p><img class="aligncenter size-full wp-image-16591" title="FotobiaStudios-8135" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8135.jpg" alt="" width="480" height="680" /></p>
<p><img class="aligncenter size-full wp-image-16601" title="FotobiaStudios-8032" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8032.jpg" alt="" width="480" height="313" /></p>
<p><img class="aligncenter size-full wp-image-16602" title="FotobiaStudios-8048" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8048.jpg" alt="" width="480" height="911" /></p>
<p><img class="aligncenter size-full wp-image-16603" title="FotobiaStudios-8097" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8097.jpg" alt="" width="480" height="690" /></p>
<p><img class="aligncenter size-full wp-image-16604" title="FotobiaStudios-8113" src="http://www.hermanmiller.com/lifework/wp-content/uploads/FotobiaStudios-8113.jpg" alt="" width="480" height="337" /></p>
<p><img class="aligncenter size-full wp-image-16606" title="fotobia_portrait" src="http://www.hermanmiller.com/lifework/wp-content/uploads/fotobia_portrait1.jpg" alt="" width="480" height="640" /><br />
Photos: Daniel Goncalves / <a href="www.fotobia.com" target="_blank">Fotobia</a></p>
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