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Balance, Design, Products, Technology March 29, 2010

Inc. Magazine Heads Home

By

feature-62-virtual-office-1-pan_3196The editorial team at business magazine Inc. had published thousands of articles on the pros and cons of working from home. But what was it really like? They found out this year when the office produced an entire issue from home. Read senior writer Max Chafkin‘s report here. It’s a fascinating look at the virtual office and the reality of telecommuting. There’s also an interesting interview with the magazine’s editor, Jane Berentson on APR’s Marketplace .

Berentson says of the experience:  ”Well, it was different for different people. So I think there were some people who were a bit skeptical before we started it and thought, “No no no. We really have to come into an office. The magazine’s a collaborative venture.” But one of those people, for instance, decided that why do we ever have to come to the office again, because he could get out of his bed; roll 20 feet to his desk, still in his pajamas; save $300 a month on commuting and thought it was great. There were other people — I, personally, for instance — missed the social and collaborative aspect of coming to an office.”

(Photo: Philip Toledano)

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