5 years ago brand identity designer David Airey took the plunge and went freelance (the view below is from his Edinburgh, Scotland studio). This month he marked his 5th anniversary with 15 pieces of advice for those thinking of shifting gears and working from home. While the tips are certainly slanted to designers, there is lots of pertinent general advice so I thought I’d share the post in it’s entirety.
“This month brought with it my five-year anniversary as a self-employed graphic designer, so I’m taking the opportunity to offer 15 pieces of advice to those thinking of “going it alone.
1. Look at the big picture Creating a modern business plan will help you think through the hard issues.
2. Tell your friends and family about your self-employment You never know what contacts they might have. Those close to you will want to help.
3. You will lose potential clients because your pricing is too high But also because it’s too low. Whether you like it or not, the rates you set will immediately give others a perception about the quality of your design work.
4. Don’t stress about pricing Design pricing is something independent graphic designers struggle with at some point. The best way to learn is through experience, and remember, you can always negotiate your price down from your initial quote, but never up, so if in doubt aim high.
5. You will make mistakes We all do. Learn from them, and move on.