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	<title>Herman Miller blog: Lifework &#187; theo rosendorf</title>
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		<title>Inspiration: Graphic Designer Theo Rosendorf</title>
		<link>http://www.hermanmiller.com/lifework/inspiration-graphic-designer-theo-rosendorf/</link>
		<comments>http://www.hermanmiller.com/lifework/inspiration-graphic-designer-theo-rosendorf/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 15:02:22 +0000</pubDate>
		<dc:creator>Cerentha Harris</dc:creator>
				<category><![CDATA[Balance]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Products]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[graphic designer]]></category>
		<category><![CDATA[Herman Miller]]></category>
		<category><![CDATA[home office]]></category>
		<category><![CDATA[home office design]]></category>
		<category><![CDATA[home office inspiration]]></category>
		<category><![CDATA[office inspiration]]></category>
		<category><![CDATA[theo rosendorf]]></category>

		<guid isPermaLink="false">http://www.hermanmiller.com/lifework/?p=4795</guid>
		<description><![CDATA[Theo Rosendorf, author of &#8220;The Typographic Desk Reference,&#8221; is a design consultant whose client&#8217;s range from AT&#38;T and Coca-Cola to Nintendo and Mercedes. Here he shares his home office. How long have you worked from home? And where is home? Home is Atlanta Georgia, where I&#8217;ve worked as a graphic designer for just about twenty [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.hermanmiller.com/lifework/wp-content/uploads/Office-Full.jpg"><img class="aligncenter size-full wp-image-4796" title="Office-Full" src="http://www.hermanmiller.com/lifework/wp-content/uploads/Office-Full.jpg" alt="" width="480" height="853" /><br />
</a>Theo Rosendorf, author of &#8220;The Typographic Desk Reference,&#8221; is a design consultant whose client&#8217;s range from AT&amp;T and Coca-Cola to Nintendo and Mercedes. Here he shares his home office.</p>
<p><strong>How long have you worked from home? And where is home?</strong> Home is Atlanta Georgia, where I&#8217;ve worked as a graphic designer for just about twenty years. The bulk of my work has been as a consultant working out of my home office, though temporary stints commandeering client conference rooms is common. My company, <a href="http://bit.ly/dB7soS" target="_blank">Matador</a>, takes an editorial approach to graphic design with a focus on typography for all media. By that I mean graphic design that starts with the content and works out to a finished product my clients can take to market. We do graphic design, but there&#8217;s a bit of writing to it as well. Some folks we&#8217;ve worked with: AT&amp;T, Coke, IBM, ING, Mercedes AMG, Nintendo, and Time Warner.</p>
<p>Typography plays a major role in the practice beyond simply picking a font or knowing a particular brand&#8217;s guidelines. Every typeface has unique requirements in that it has to be set just so. It&#8217;s up to the graphic designer to understand what a particular typeface wants. We work within those bounds to let type communicate as it was intended. Everything else follows.</p>
<p>Being so enamored with type, I took time off from 2006 to 2009 to write  <a href="http://bit.ly/171B4e" target="_blank">The Typographic Desk Reference</a> (TDR), a dictionary of typographic terms and form. The TDR&#8217;s in its third printing and we&#8217;re looking to start localized versions before long. At the moment, we&#8217;re on the hunt for a European publisher.</p>
<p><a href="http://www.hermanmiller.com/lifework/wp-content/uploads/TDR-Book.jpg"><img class="aligncenter size-full wp-image-4797" title="TDR-Book" src="http://www.hermanmiller.com/lifework/wp-content/uploads/TDR-Book.jpg" alt="" width="480" height="270" /><br />
</a><strong></strong><a href="http://www.hermanmiller.com/lifework/wp-content/uploads/TDR-Anatomy.jpg"><img class="aligncenter size-full wp-image-4798" title="TDR-Anatomy" src="http://www.hermanmiller.com/lifework/wp-content/uploads/TDR-Anatomy.jpg" alt="" width="480" height="270" /></a><strong>Describe your style? How would you define your aesthetic? <span style="font-weight: normal;">Initially I&#8217;d have to say I don&#8217;t have a specific style. My work requires adapting an aesthetic to the company or product I work for. But it could be said I have a modernist aesthetic. I don&#8217;t do postmodern, but if a client wants it I have a stack of postmodernist resumes I can haphazardly pick through. That&#8217;s a joke&#8230; well sort of. Postmodernist clients usually call back in five years, wanting to trade for a modern approach. Overall I&#8217;d have to say my approach is typographic, which could be considered an aesthetic at times.</span></strong></p>
<p><strong>How do you keep your office organized? I&#8217;m thinking here of the physical space but also your computer. Are there any particular programs you find really useful? <span style="font-weight: normal;">I have some <a href="http://bit.ly/dh9EIE" target="_blank">Bouroullec Valise</a> boxes I use to file work documents. For archiving print work, I use some very refreshing plain white (with no advertisements) file boxes from the <a href="http://bit.ly/c2FHsi" target="_blank">Container Store</a>. Larger work gets tube rolled.</span></strong></p>
<p>I have a server which gets backed up redundantly. Network user accounts get backed up to the server automatically, so adding a new MacBook is just a matter of logging in to the server with it. My music is on the server too—all 100 days of it.</p>
<p>For project management I use the<a href="http://bit.ly/cT7kjk" target="_blank"> 37 Signals Basecamp</a> and <a href="http://bit.ly/bsz8aN&gt;" target="_blank">Highrise</a> apps. Nothing is proprietary, so the logistics of working with talent in Osaka is the same for someone in Copenhagen, or my printer here in Atlanta.</p>
<p><strong>When you were designing your home office what did you keep in mind? <span style="font-weight: normal;">I start with a book called <a href="http://amzn.to/9dP0yy" target="_blank">Human Dimension &amp; Interior Space</a> by Julius Panero and Martin Zelnik. After brushing up on a little physical anthropology, I get to work realizing the space. Designing a physical space is no different than graphic design or typography where size, proportion, and space are equally considered. I&#8217;d say well placed furniture makes for high performance, but more importantly a better quality of life.</span></strong></p>
<p><strong>Is there any piece of home office furniture you most enjoy? <span style="font-weight: normal;">My <a href="http://www.hermanmiller.com/Products/Eames-Soft-Pad-Chairs">Eames Soft Pad Group Executive</a> chair. I&#8217;ve had it for ten years and it just gets better with age. It doesn&#8217;t wear out, it wears in. Second would come my Eames Oval Table. It&#8217;s the only desk I&#8217;ve had that, placed diagonally, functions error free. I&#8217;ve just started to break-in my Ikea Billy bookcases. We&#8217;ll see how that goes.</span></strong></p>
<p><strong>What is a desk accessory you can&#8217;t do without? <span style="font-weight: normal;">Where does the accessory end and the tool start? What often find their way back to the desk are my Pantone fan books. These are what I&#8217;d consider desk accessories to keep color organized, lest I imagine there&#8217;d be loose color all over my desk.</span></strong></p>
<p><strong><span style="font-weight: normal;"><a href="http://www.hermanmiller.com/lifework/wp-content/uploads/Pantone.jpg"><img class="aligncenter size-full wp-image-4799" title="Pantone" src="http://www.hermanmiller.com/lifework/wp-content/uploads/Pantone.jpg" alt="" width="480" height="270" /><br />
</a>As difficult as it is, I try to keep things off the desk. My sideboard drawers are filled with little fiddly stuff like pens, paperclips and whatnot. This is a &#8220;desk accessory&#8221; I can&#8217;t do without. Open one of these drawers and you&#8217;ll clearly hear the theme music to Sanford &amp; Son.</span></strong></p>
<p><strong><span style="font-weight: normal;"><a href="http://www.hermanmiller.com/lifework/wp-content/uploads/Drawer.jpg"><img class="aligncenter size-full wp-image-4800" title="Drawer" src="http://www.hermanmiller.com/lifework/wp-content/uploads/Drawer.jpg" alt="" width="480" height="270" /><br />
</a>Oh, and my Leica D-Lux 3 camera. Best camera I&#8217;ve owned.</span></strong></p>
<p><strong>What would you change about your own workspace? <span style="font-weight: normal;">The office is just big enough to fit two people comfortably, so I&#8217;d make it bigger, add more open space, and a half kitchen. A chaise for naps would be nice. I&#8217;d also like it to be detached from the house to slightly de-blur the work/home aspect. While we&#8217;re at it, just make the whole thing aluminum and glass and resurrect Donald Judd to design it.</span></strong></p>
<p><strong>What do you most love about your space? <span style="font-weight: normal;">The view of the backyard through the sliding glass. The windows let in lots of natural light which is ideal for reviewing proofs and picking colors. It&#8217;s also good for the eyes to focus on something far away after staring at the computer screen.</span></strong></p>
<p><strong>What inspires you? <span style="font-weight: normal;">For work related inspiration I look outside of graphic design to architecture, industrial design, music, and literature. And nothing beats traveling to see how other people do things.</span></strong></p>
<p><strong><span style="font-weight: normal;"><a href="http://www.hermanmiller.com/lifework/wp-content/uploads/Books-and-Chair.jpg"><img class="aligncenter size-full wp-image-4801" title="Books-and-Chair" src="http://www.hermanmiller.com/lifework/wp-content/uploads/Books-and-Chair.jpg" alt="" width="480" height="270" /></a><br />
</span></strong></p>
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