The Playlist: Abby Kellett of Gretel
This time last year, Miami-based British interior stylist Abby Kellett launched Gretel, an online boutique devoted to modern, effortlessly charming home accessories. Gretel had its first (and very successful) temporary store during Art Basel and Design Miami in 2009, and is now planning another pop-up this December—location TBD. (Abby, may we suggest lovely New York City? We hear it’s BEAUTIFUL around the holidays.) Take a glance at how music inspires her workday.
What do you listen to while you work? Music that lifts my mood and keeps me energized….between Gretel and my two-year-old daughter Beatrice, I don’t get as much sleep as I used to! I have to admit that my taste in music isn’t sophisticated or deep. I just like what I like and it’s often sung by someone who’s (at least) ten years younger than me.
How do you listen? On my iPhone, on my computer, or via satellite radio in my car.
Where do you find music recommendations? Who influences your musical taste? One main influence is British radio, which I listen to a lot on my computer and in my car (on satellite radio). It’s just a really good way to keep connected and feel at home here in Miami. BBC Radio 1and 6 Music play a great selection and variety of music. Friends and travels are also an influence of course; I’ve been listening to Brazilian music ever since a trip there several years ago.
If your work was a song or a musician, what or who would it be? I think the light-hearted music that I listen to says a lot about me and Gretel. We don’t take ourselves too seriously, and really hope that people just enjoy what they see on our website. We keep Gretel’s ever-changing selection of products as fresh as possible and unveil new “windows’” each season. So maybe we’re the Madonna-wannabe of the design-world. Except that my British accent is real and we’re not planning on being controversial any time soon.
ABBY’S PLAYLIST
Forget You, Cee Lo Green
Dynamite, Taio Cruz
Bulletproof, La Roux
Beija Eu, Marisa Monte
Hung Up, Madonna
Take Your Mama, Scissor Sisters
Let The Sun Shine, Labrinth
Fireflies, Owl City
Love The Way You Lie, Eminem and Rihanna
Islands, The xx
Photos: Claudia Uribe Touri