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Balance, Design September 29, 2011

Tour: Graphic Designer David Airey

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David Airey is a graphic designer, author and since going out on his own in 2005 he’s become a touchstone for people working outside of the office. His post on how to transition to a life as a self-employed designer caught my attention in March of last year.  Looking back through emails we’ve been dancing around this interview for a while now. I’ve reposted some of his writings here on Lifework but now we get a tour of his home workspace in Northern Ireland. And we’re not alone in our admiration of this designer – his design blogs Logo Design Lovedavidairey.com and brand identity showcase Identity Designed attract more than one million monthly Pageviews.


Above: The view from Airey’s home office in Northern Ireland.

You’ve undergone major changes in your worklife – first when you moved from working in an office to basing yourself out of your home and then again when you moved homes. Can you tell us about those transitions? The first change (switching from an office to working from home) was in 2005 when I chose to become self-employed. My past employer became my first retainer client, giving me two or three days of contracted work per week (for 18 months or so). Because of which, I can’t remember too many nerves about going it alone.


People ask if it’s hard to motivate myself. I mean, there are always plenty of distractions when your home doubles as your workspace. Thankfully, I’ve never had much trouble. Maybe it was my upbringing — my dad made me appreciate the value of hard work.

What do I miss? Walking to work. I used to walk through the centre of Edinburgh each morning and evening. Loved it. Nowadays my daily commute takes five seconds. 10 if you count both ways.

Moving house is something I’m used to. Since first leaving my parent’s home when I was 19 I’ve lived at about 15 different addresses. That’ll be why there’s not a lot in my office — you tend to shed the junk each time you move.


You’ve set up a home workspace twice now – what did you do differently the second time? It’s six times. Six house moves since 2005. Each time for the better, though, but I don’t know if I’ll ever be completely happy with how my workspace looks (typical designer).


How does working from home impact your work? It’s hard to say. The work I produce now is of a much higher standard to what I was doing in my office days, but I’ve learned a hell of a lot along the way. Maybe if I stayed in an office, with more ease of receiving feedback from others, I’d be doing better. I don’t know.


You’re not only running a successful design business you also manage regularly post insightful pieces on your blog. How do you manage your time? I just do one thing at a time, whether it’s working on a client project, publishing a blog post, replying to emails, spending time with friends and family. But I limit the number of clients I work with at once, and each of my three blogs are only updated once or twice a week, so I’m probably not as busy as it might seem.


What inspires you in your work? Inspiration isn’t easy to pin down. I don’t think it’s necessary for the work I do. For me, what’s more important is motivation, and there’s one main aspect that keeps me going: I hope that one day I can fully support a family of my own, and if I’m to do that, I know I need to keep improving, keep streamlining my process, keep learning new skills, new approaches. The fact that I love my job and have a passion for design is a big motivator, too.

Comments (24)

Just a fan from Brazil! Nice Work!

im following David Airey’s blog.
nice work.

He’s a pretty impressive guy!

He is my inspiration..

David is an awesome guy! He’s the one who inspired me to start a blog of my own. And when I did start my blog, I asked him a question which I did not expect him to reply. But lo and behold he replied me within the day.

The blogs he post on are very inspiring. And I just wanted to let everyone know that if you’re looking for something creative and inspiring to read at the end of a tiring day at work or school, david’s an awesome person to follow

This is what I love about the graphic design community, the sharing of information, technique and real life experiences. David is an amazing force in this community. Thanks to you both – Cerentha and David for sharing!

David, how does the view from your office influence your work process and your work?

Part of why I ask is that I moved from a small city (New Haven, CT) to a small beach community on Long Island Sound in Connecticut a bit more than a year ago. I also, have a view of the water instead of city streets from my office now.

I’d love to hear your thoughts on how location/environment influences your work, if at all.

I’m a big David Airey fan! Cerentha, thank you for a great interview and the Lifework blog is very creative and impressive.

I am also a graphic designer based in Christchurch New Zealand, I just like to say good job David! What a coincidence that I also become self-employed in April 2005, and have been ever since. I am a happier person, and then I started a family, my boy was born in April 2008. I am enjoying spending time with my boy, and being the master of my own time! Keep up the great work.

Cerentha, nice to know more about David and his work. Thanks!

Thanks a lot for having me here, Cerentha.

Susan, I think your surroundings play an important part in how a project’s approached, but for me, the office space is probably more important than what’s directly outside your door. City streets can be just as inspiring as a view of the sea, but a clear desk definitely helps me concentrate.

Joseph, I hope your self-employment is going brilliantly.

Thank you, everyone. Thanks very much.

You are most welcome. Lovely to host you over here on Lifework.

And I agree about a tidy desk. I’m not a tidy person at the best of times but I am really enjoying a new office space with a large and mostly, neat desk. We designed an L-shaped unit to wrap around two walls of our converted garage and while I gave up a view when I moved in here, I got peace of mind. And that turns out to be a very precious thing!

Thanks again David.

Very impressive post man. Very insightful, you asked some good questions ;) I have been following David for awhile now and the interview answered a few questions I had myself.

Have been a fan of David Airey for some time now – and I love the look of his office space, clean, white, simple (just like mine) so clearly he’s a man of taste as well as great design talent!

David’s process is wonderful.
I’ve read his book Logo Design Love, and it has
helped me trust I will solve each design problem I encounter If I use rational, emotional and persuasive thinking.

Hello David.

I’m amazed by your uncluttered workspace. Did you tidy up? Or is it just a matter of framing of these shots? Or are you really as pristine, precise and purposeful as your work?

Bill. (XK9)

o,very nice work yaar

logo design love helped me a lot.

Thanks very much, Vanessa, Jeffrey.

Bill, I tidied a little, but generally I need an uncluttered space (less distraction from the work).

Have a brilliant Christmas, everyone.

David Airey is wonderful! His Identity Designed site inspires me, and informs my work as a designer. Didn’t know he was based in Ireland though…cool! Keep up the GREAT work. Thanks for it all.

Where did David get that gorgeous, if sterile, desk?

My wife and I have just started running our design business from from after having an office in the local town.

It’s been a difficult decision mainly about the pre-conceptions that potential clients might have about working with a business partner who is based at home – not professional, gets distracted by the family and other things that need attending to around the house, not doing well enough to have an office etc. etc. But the opposite is true in our case and its refreshing to see that a leading designer such as yourself is not only open about working from home but also sees and presents it as a virtue with no more downsides than working from in a commercial location.

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