How to Create an Office that Expresses Your Brand
Gensler Case Study
San Diego, California, US
Case Study: Gensler
See how Gensler transformed their office design into a powerful expression of their brand with Herman Miller.
Mock It Up
The Gensler team wanted the new space to encourage creativity and problem solving—especially the kind that happens when people spontaneously bump into one another as they move about the office. To explore possibilities for what casual group settings could look like in Gensler’s workplace, the design team created mock-ups that tailored Herman Miller’s furnishing to the firm’s distinctively bold aesthetic.
Beyond decorative decisions, getting hands-on with Herman Miller helped Gensler see how different types of furniture elements could enhance people’s comfort and performance in various settings across the office. It gave the Gensler team confidence that new additions, like sit-to-stand desks, would meet people’s cognitive and physical needs while also standing up to the demands of daily use in a fast-paced design firm.
Gensler also viewed Herman Miller as a valuable partner that could contribute to its sustainability initiatives. The team wanted to achieve LEED Platinum and WELL Gold certifications and knew that furniture plays and important role in that process. Herman Miller’s robust portfolio of sustainable options—along with the research and certifications to back them up—helped Gensler achieve their sustainability goals and further express their values through the workplace.
“When you factor in everything—the research, the quality of the product, the history of the organization, how we both view the work environment—it just all added up to the perfect storm of what we needed for our office.”
-Scott Peterson, Principal