What is normal? What lies beyond? Can designers answer that second question simply by understanding more deeply their answer to the first? Can a thing be so normal that its normality is the very thing that makes it special? Since 2006, designer Naoto Fukasawa’s work—for Magis, Geiger, and other manufacturers—has answered these questions. By creating meaning through their everyday use, Fukasawa designs both fit intuitively into one’s life and offer something new.