Focus on Building Your Brand

A person sits at a high top desk and reads a book. The surrounding office is bright and airy, and is outfitted with design elements that reflect the company's brand.

How Workplace Design Expresses Brand

See how workplaces redesigned to be laser-focused on expressing brand become powerful tools for building strong relationships with customers and employees.

My workplace presents a good corporate image.

44% increase

Aggregated results from an employee survey show that before a workplace redesign, 47 percent of people agreed that their workplaces present a good corporate image. After the redesign, that number increased to 91 percent.

I'm proud to bring visitors to my workplace.

43% increase

Aggregated results from an employee survey show that before a workplace redesign, 48 percent of people said they are proud to bring visitors to their workplaces. After the redesign, that number increased to 91 percent.

The design of my workplace influences my organization's culture.

35% increase

Aggregated results from an employee survey show that before a workplace redesign, 52 percent of people said the design of their workplace influenced their organization’s culture. After the redesign, that number increased to 87 percent.

*Aggregated results from our survey of Living Office research partners before and after their workplace design

The way your office looks and feels can send a message as powerful as a Times Square billboard. A workplace that broadcasts who you are through meaningful design elements in settings fine-tuned to your organization’s character gives people an immediate sense of your priorities and purpose.

Employees at MASS Design gather in a light-filled conference room filled with Eames Shell chairs in yellow and green.

By creating a workplace that reflects who you are and what you do, you can build a stronger connection between your people and the purpose of their work.

Office staff listen to a co-worker's presentation in a multi-purpose room with windows.

A workplace that’s welcoming and inspiring tells potential employees and customers that you take your relationships with them seriously. See what happened when two companies used our Living Office placemaking approach to build brand awareness.

Valley of the Sun United Way

This non-profit transformed their office into a place with vibrant settings where their team interacts with community members and donors.

My workplace presents a good corporate image.

45% increase

Before their move to a new office, only 43 percent of employees at Valley of the Sun United Way said that their workplace presents a good corporate image. After the redesign, that number increased to 88%.
MASS Design

To help this non-profit design firm advocate for the value of design with their clients, we worked with their team to create a workplace that expresses their character.

Two employees at MASS Design meet and chat in a collaborative space.

Leesman Index for Workplace Effectiveness

52.7 Before Redesign
77 After Redesign
62.1 Global Benchmark

The Leesman Index for Workplace Effectiveness is an independent global benchmarking service that gathers and analyzes data on workplace effectiveness from thousands of organizations.

Read the full case study

Explore More Findings from Our Workplace Research

How to Catalyze the Workplace for Growth

When research on your people and their work informs your office design, it becomes a powerful tool for organizational growth.

Start Growing

Give Ideas Room to Grow

If you're in the market for an innovation boom, start by removing unintentional barriers between people and ideas.

Ignite Innovation

Be an Efficiency Expert

Efficiency isn’t about more or less space, it’s about using the space you have to create a seamless workflow for people.

Enhance Efficiency

Create a Center of Attraction

One of the biggest benefits you can offer people—and a major differentiator that you may be overlooking—is a connective and fulfilling workplace.

Be Attractive

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