Inspiration through observation

The typical chair design story goes like this: start with an idea for a chair and shape it to the world around you. But when it came to designing Setu, Studio 7.5 in Berlin let the world around us shape the contours and performance of the chair. It is inspiration through observation.

Three-quarter rear view of a black Setu office chair.
Illustration of the Setu office chair’s flexible one-piece seat and back.

Together with Studio 7.5, we combined our design expertise and manufacturing excellence and studied, learned, asked questions and relearned. The way that we work and live is different now. And it takes different thinking to support it. That’s how we created Setu.

“Design by its nature is collaborative.”

More about Studio 7.5

Product Design Firm, Studio 7.5

Awards

  • Clamshell Chair Collection from Geiger wins Best of NeoCon Gold and Herman Miller's Setu Conference Stool wins Best of NeoCon Silver in the Conference Seating category.

    2012
    Clamshell Chair Collection from Geiger wins Best of NeoCon Gold and Herman Miller's Setu Conference Stool wins Best of NeoCon Silver in the Conference Seating category.
  • Setu chair recognised as the Best Sustainable Design Solution of the Decade by the Industrial Designers Society of America (IDSA).

    2010
    Setu chair recognized as the Best Sustainable Design Solution of the Decade by the Industrial Designers Society of America (IDSA).
  • Envelop desk and Setu chair receive Interior Design magazine's Best of Year product awards.

    2009
    Envelop desk and Setu chair receive Interior Design magazine's Best of Year product awards.
  • Setu chairs receive Best of NeoCon Gold in Conference Seating category and Best of NeoCon Silver in Sofas & Lounge Seating category.

    2009
    Setu chairs receive Best of NeoCon Gold in Conference Seating category and Best of NeoCon Silver in Sofas & Lounge Seating category.